Ask the government to introduce a law requiring honest meat welfare labels

Context

Supermarket labels such as 'welfare assured' and 'from trusted British farms' can hide the intensive systems in which most farmed animals in the UK are kept. The campaign wants meat labelled in the way eggs have been labelled for over two decades, with 'free range', 'barn' and 'caged' categories.

The strategy

Petitions and form messages show decision-makers how much public demand exists for a policy, though each message is usually added to a total. This action asks the UK government for a new meat labelling law, and no government plan for such a law has been announced.

Why it scored 30 points

Scale: Massive

Rough estimate: about 1 billion farmed animals a year in the UK, mostly chickens, kept in intensive systems.

Severity: Moderate

Clearer labels would give consumers better information, an indirect improvement for the animals themselves.

Chance of success: Plausible

No government has announced plans for a meat welfare labelling law, so the outcome is genuinely open.

Your difference: Small

Participation is not published, and a form message is likely to be added to a large total rather than read individually.