Email Kroger board member Amanda Sourry about cage-free hens

Why it's urgent

No fixed deadline is given. The campaign has no closing date.

The strategy

A board member can influence company decisions, so a message may reach someone who has a role in the decision. One email is a small signal among many, and the response is uncertain.

Why it scored 58

Scale: Huge

Guess of 1 to 10 million hens in Kroger's US egg supply, based on the millions of hens Animal Equality cites; no source gives a count.

Severity: Extreme

Per Animal Equality, hens in cages too small to spread their wings endure one of the most extreme forms of confinement.

Chance of success: Long shot

Kroger has already broken its cage-free promise, and a board member email is unlikely to change that alone.

Your difference: Small

One email to a board member, among the 1,061 others already sent, has a very small influence.