Call out Unilever on its broken cage-free promise

Why it's urgent

No fixed deadline is given. The campaign is ongoing, and the page shows a running count of days since the promise was broken.

The strategy

Public pressure on a well-known consumer brand can prompt a company to reconsider a public commitment. One online action adds a single voice to a campaign, so its individual effect is small.

Why it scored 67

Scale: Huge

About 2 to 5 million hens (guess): the campaign's scoreboard gives only the word 'millions' and no exact figure, so this estimate is based on the likely size of Unilever's egg supply and is not confirmed.

Severity: Extreme

The campaign describes hens in cages that leave them unable to move or spread their wings, which is prolonged confinement; this is the campaign's own description.

Chance of success: Plausible

Unilever has made a public cage-free commitment before, so a response is plausible, but the page shows no sign that the company is reconsidering.

Your difference: Small

A single online red-card action is one click among many, so one more participant adds little on its own.