Email Defra to call for honest farming-method labels on meat and dairy

Why it's urgent

The report gives no fixed deadline. It does not say when the government's labelling consultation opens or closes, so no date is confirmed.

The strategy

Emails from the public show Defra that people want labelling reform, which CIWF hopes will turn strategy statements into policy. One email on its own adds little.

Why it scored 58

Scale: Massive

Guess, not from the report: several hundred million UK farmed animals a year, based on general knowledge of UK poultry and pig numbers, since no source gives a figure for labelling reach.

Severity: Moderate

Labels inform buyers but do not directly change how animals are kept, so the improvement is indirect.

Chance of success: Long shot

The report says the strategy mentioned labelling without proposing next steps, so a policy change looks unlikely soon.

Your difference: Moderate

Emails on a live policy area add to a campaign, but each is one of many.