Email Kroger executives to deliver its 2016 cage-free pledge

10 min

Why it's urgent

No fixed deadline is given. The campaign says Kroger's 2025 target has already passed, and the pledge remains unmet.

The strategy

Messages to named executives can prompt internal discussion about a public commitment, especially when a company has a documented pledge. One person's email adds a single message; its effect depends on whether the campaign shares the total with Kroger.

Why it scored 75

Scale: Huge: About 1 to 10 million hens (guess): the page does not give a count of hens in Kroger's supply chain, so this is an estimate for a large US grocer's egg supply and is not confirmed.
Severity: Extreme: The campaign describes hens crammed in cages with barely the space of a sheet of paper, which is prolonged confinement; this is the campaign's own description.
Chance of success: Plausible: Kroger made a public cage-free pledge, so a renewed commitment is plausible, but the page reports no sign of a new commitment.
Your difference: Moderate: Emails sent to named executives can contribute to a campaign, but the page does not say how many messages are counted or read.

The form asks for a first name, last name, email, mobile phone, postal code and country, and lists countries beyond the US. Mobile phone entry is shown on the form but the page does not say whether it is required. Sources: krogerdoesntcare.com, thehumaneleague.org. How scoring works