Email Kroger's CEO to ask for a meeting on cage-free eggs

Why it's urgent

There is no fixed deadline. The page does not give a date for any Kroger decision or response.

The strategy

A CEO sees a lot of corporate correspondence, and a high volume of emails can get attention on a reputational issue. One email adds little, but it is a direct request to the person with the most authority over the commitment.

Why it scored 50

Scale: Huge

Roughly 1 million to 10 million hens, a guess: Animal Equality cites 'millions' of hens without a count, so this is an estimate based on Kroger's size.

Severity: Serious

A cage-free outcome is a meaningful welfare gain, though it is achieved only indirectly through a corporate decision.

Chance of success: Long shot

Kroger has already backed away from its target, and Animal Equality reports no engagement, so there is no sign of a change in direction.

Your difference: Small

One email among about 3,179 others reported on the page, with no sign each is individually read.