Ask major US grocery stores to offer more humanely bred chicken

Why it's urgent

The page gives no deadline. The group says progress will stall unless retailers hear from shoppers, so sending messages sooner is useful, but no specific date applies.

The strategy

Stores decide which chicken they buy and sell, so a retailer that hears steady customer requests may move toward higher-welfare sourcing. The page does not say how stores count customer emails, so one message is a small contribution.

Why it scored 67

Scale: Massive

About 9 billion meat chickens a year in the US, per Compassion in World Farming's own Better Chicken Initiative page; the share this request could affect depends on which retailers change and is not quantified.

Severity: Serious

Higher-welfare breeds, more space and enrichment are a meaningful improvement, but these birds would still be raised in intensive systems.

Chance of success: Plausible

The group says more than 230 companies have signed the Better Chicken Commitment, but many major retailers have made little progress, so the outcome could go either way.

Your difference: Small

One email to a store, and the page does not say whether stores count individual messages, so each one is likely one among many.