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Email CMMA's board to urge Kroger to honor its cage-free commitment

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10 min

Why it's urgent

There is no fixed deadline. The page does not give a date for a CMMA decision or for any Kroger response.

The strategy

CMMA's board may pass a message to Kroger through its existing corporate relationship, which is the mechanism Animal Equality is aiming for. A single email is a small addition, and the outcome depends on CMMA choosing to act.

Why it scored 50

Scale: Huge
Roughly 1 million to 10 million hens, a guess: Animal Equality says 'millions' of hens are affected without a count, so this is an estimate based on Kroger's size.
Severity: Serious
A cage-free outcome is a meaningful welfare gain, though it works through an intermediary organization.
Chance of success: Long shot
CMMA is a second-hand route to Kroger, and the page shows no sign CMMA has agreed to act.
Your difference: Small
One email among about 878 others reported on the page, with no sign each is counted.

Open to anyone. The page does not say what details the form asks for. Sources: animalequality.org, animalequality.org. How scoring works